Brand Assets.

1. Downloadable assets

The current SweetNote brand-asset files are available at the URLs below. Right-click and Save As to download each file, or contact press@thesweetnote.com to request a full press-kit ZIP.

Need a different file format (EPS, AI, PDF), a different color variant (single-color, knock-out, reversed), or a higher-resolution raster? Email press@thesweetnote.com and we will send what you need within two business days.

2. Logo usage rules

2.1 Clear space

Maintain a minimum clear space around the SweetNote logomark equal to the height of the “S” glyph in the SweetNote wordmark (when used in a lockup) or equal to one-quarter of the logomark’s width (when used standalone). No other graphic element, text, image, or border should encroach on the clear space.

2.2 Minimum size

The SweetNote logomark must be displayed at a minimum size of:

• Print: 0.25 inches (6.35 mm) wide
• Screen: 24 pixels wide at 1× density (48 pixels at 2× for Retina-class displays)

Below these sizes the logomark is illegible and may not be used.

2.3 Color application

The canonical SweetNote logomark uses the brand palette colors below. Acceptable color applications:

• Full-color application on a pure-white (#FFFFFF) or neutral-paper (#FAFBFC) background
• Single-color application in slate-navy (#0A2540) on a light background where full-color application is impractical
• Single-color application in pure white (#FFFFFF) on a dark background (slate-navy #0A2540 or deeper) where the background is dark enough to ensure 4.5:1 contrast at minimum

Prohibited color applications: any application not described above, including any single-color application in a competitor brand’s color, any pattern fill, any gradient applied to the logomark itself, any drop-shadow, or any tinted-white application that would reduce contrast against the background.

2.4 What you may not do with the logo

• Do not modify, distort, rotate, skew, animate, or alter the logomark
• Do not place the logomark on a busy photographic or texture background that reduces legibility
• Do not combine the logomark with another logo in a lockup without prior written permission from SweetNote
• Do not use the logomark as part of your own logo, your own product name, or your own design system
• Do not use the logomark to imply SweetNote sponsorship, endorsement, partnership, or affiliation where none exists (see Trademark Policy §3)
• Do not use the logomark in a manner that violates the Acceptable Use Policy

3. Color palette

The SweetNote palette has two registers depending on the surface:

3.1 Marketing site, Insights portal, transactional emails (Stripe-style modern)

Tokens live in styles/site.css as --sn-*. Pure white surfaces, slate-navy ink, cyan/turquoise spark accent.

Use this register for any marketing piece about SweetNote: site pages, decks, social cards, LinkedIn banners, press kits, conference materials.

3.2 Recipient-facing reveal page (Surface + Accent)

The recipient-facing reveal page is themed by a Surface + Accent pair, rendered full-bleed — the brand’s chosen surface colour fills the whole reveal, never a header strip. The reveal page is universally brand-deferential — the header carries the brand customer’s own logo, not the SweetNote logo. The only SweetNote attribution on a reveal is the small “Powered by SweetNote” line near the foot of the page. Reveal tokens live in styles/tokens.css as per-reveal overrides (--c-ground surface, --c-accent, --c-ink); the ink auto-contrasts to the surface, so any brand colour stays legible.

• Surface — four presets or any custom hex: Clean #FAFBFC (the default), Soft tint (a light wash of the brand accent), Warm #FAF7F2, and Immersive dark #0E1217. Set via ?surface=clean|tint|warm|dark or a custom ?bg_color=#hex.
• Accent — any brand hex (the default reveal accent is deep cyan #076B85); drives the CTA, dividers, and reaction highlights. Set via ?accent_color=#hex.
• Legacy — the retired ?theme=modern|editorial-warm|corporate presets still resolve for back-compat only; the wizard drives everything through Surface + Accent.

This Surface + Accent system is only for the recipient-facing surface. Do not use it for marketing-about-SweetNote materials.

4. Typography

The SweetNote brand uses:

• Inter (Google Fonts) — primary typeface for display and body across the marketing site, Insights portal, transactional emails, and any platform/marketing collateral. Weights used: 400, 500, 600, 700.
• JetBrains Mono (Google Fonts) — monospaced typeface for eyebrow labels, code, technical references, and any monospaced-display use. Weights used: 400, 500, 600, 700.

No serifs anywhere in marketing materials. The reveal page uses the typeface the brand customer chooses from a curated, self-hosted palette; those faces are not part of the SweetNote marketing brand.

5. Naming convention (strict)

Please follow the naming convention exactly when referring to SweetNote in your materials:

• SweetNote — one word, no space. The platform / tech / brand. Used in titles, hero copy, product names, and most marketing references.
• The Sweet Note, Inc. — the legal entity. Footer fine print only. Never in marketing copy.
• SweetNote Insights — the analytics product line and dashboard surface.
• Behavioral Brand Moment Research™ or BBMR™ — the methodology name. Spell out the full name on first use in any document; the abbreviation may be used on subsequent uses.
• Snapshot, Cohort, A/B, Gift A/B, Gift Lift — the five methodology names. Use as proper adjectives modifying the relevant noun.

6. Press kit and journalist resources

For press inquiries, interviews, embargo coordination, and access to additional brand assets not surfaced on this page, email press@thesweetnote.com. Standard turnaround for press requests is one business day.

Topics SweetNote is generally available to comment on:

• The SweetNote platform, the brand-moment-platform category, and the company’s positioning
• The Behavioral Brand Moment Research™ methodology, the published working paper (once posted), and the academic engagement
• The Gift Lift methodology and the broader incrementality-measurement category
• The cross-tenant benchmark dataset and how it works (at appropriate abstraction)
• B2B research-tech category dynamics, comp-set positioning, and acquisition framework

Topics SweetNote does not comment on:

• Specific brand-customer relationships unless the brand customer has authorized the comment in writing
• Specific Gift Lift Study recipient identities or any individual recipient’s engagement (SweetNote does not identify study recipients; any per-recipient record released for independent verification is pseudonymous and token-keyed)
• Customer-specific commercial terms
• Pre-publication research findings under embargo
• Patent application contents, claim language, serial or application numbers, filing details, or which parts of the platform any application covers. SweetNote confirms only that an application is pending and its general field. It does not characterize scope beyond that — and no SweetNote statement, document, or published description should be read as characterizing it further.

7. Academic and research-community resources

Academics, researchers, peer reviewers, and students may use SweetNote assets in academic publications, course materials, conference presentations, and theses under the nominative-fair-use safe harbor in Trademark Policy §2.4. For methodology-spec questions, citation-style recommendations, or working-paper coordination, email research@thesweetnote.com.

8. Reporting misuse

If you become aware of third-party use of the SweetNote logomark, brand assets, or visual identity that appears to violate this policy or the Trademark Policy, please report it to legal@thesweetnote.com. Include the URL or other evidence, a description of why you believe the use is improper, and your contact information.

9. Changes to this policy

SweetNote may update this policy from time to time. The current version is always posted at thesweetnote.com/legal/brand-assets.html with an effective date.

10. Contact

Brand-asset requests and journalist inquiries: press@thesweetnote.com. Trademark and legal questions: legal@thesweetnote.com. Academic-use coordination: research@thesweetnote.com.