01
How is the moment landing?
Snapshot · no premium
Opens, plays, reactions and next steps, each read over everyone you mailed. The place to start.
1,200 recipients: $4,248
How it works · end to end
The send you’re already making. Plus the message and data that’s been missing.
Add a SweetNote QR to the gifts, mailers, and event kits you ship today. Recipients scan a branded reveal page you control; behavioral signals reach your dashboard as the scans land.
Scope a study
Five steps. Same flow every study.
Scope the study, brand the page, upload your audience, get your codes, pay your way. ClickTap any step to see how it works.
What are you measuring?
Pick the research question. Sizing and a running estimate follow on the Recipients step, and the total is confirmed at Payment. This is also the step where you switch on Outcome attribution, included with every design.
Digital reveal.
Make the recipient’s page yours. Your color, your font, your logo, your message, and soon the web address too: recipients will open the reveal at your own subdomain, yourbrand.thesweetnote.com. Everything saves to your account, so the next study starts halfway there.
Design
Use my brand defaults
Background
#FFFFFF
Accent
#076B85
Display font
Inter
Logo
Your brand logo
Message
For {first_name},
From the Acme team
Video
thank-you.mp4 · 0:47
9:41···
For Sarah
From the Acme team
We are so grateful for your support. Because of you, three new reading rooms opened this year.
See the impact →
Sweet
So sweet
The sweetest
About
Acme has funded neighborhood libraries since 1998. Every gift keeps a reading room open.
Preview the reveal
Open the live digital reveal in a new tab. The exact render your recipient will see.
Open previewRecipients.
Share your audience your way. Upload a list or send just a number. You print and ship, so addresses are never required. Every recipient still gets their own unique QR, and that one-to-one link is the measurement instrument: it’s what makes each scan its own event to read. Start from the CSV template: one row per recipient; first_name personalizes the greeting, any cohort_* column becomes a filter, address columns are optional pass-through, and every other column rides along and comes back joined to its QR. Running a Gift A/B or Gift Lift? You also route the gift at fulfillment from the per-recipient assignment column we write to your file, attest at scoping that both groups are executed identically, and ship them inside the same 48-hour window.
5,000
Live estimate · confirmed at Payment
$12,247
Handoff & integration.
It fits the way you already ship. You pick the activation date; reveals stay dark until then, so an early scan just sees a friendly “not ready yet” page. Commit, and your print-ready cards land in about a minute: your logo, each name, one unique QR. Print them, tuck them into whatever you’re already shipping, done.
What you’ll receive
Acme Foundation
For Dr. Chen
Scan to open your note
-
Print-ready card
For teams who print their own
-
PNG / SVGRaw QR code set
-
CSVQR-token CSV
Activation date
Your launch date
Engagement window
30 days from activation
Optional add-ons
Outcome conversions · API or no-code CSV
Webhook event streams · on request
Brand subdomain · coming soon
Payment.
Same paper for every customer: no redlining, no negotiation rounds. We auto-generate your MSA, DPA, and SOW. Nothing charges until you commit; your reveals open on the activation date you set.
Pay now
Pay by invoice
Base$500
5,000 recipients · graduated (≈$2.05 each effective)$10,247
Cohort methodology$1,500
Total
$12,247
Why it’s faster
Their report takes 12 weeks. Ours is ready the day field closes.
Survey vendors scope, recruit, field, then write up. You wait weeks for a readout at the end. We capture the signal as recipients engage, so the moment your window closes, the readout is already written.
Traditional research
Typical 12-week timeline
Your SweetNote study
Live from day 1
Prep
~1 wk
LIVE dashboard · 30 days
+ 7 weeks reinvested
Report ready
Conversion signals attribute on a 30-day primary causal window, then a 31–90-day observation tail captures descriptive context. Powers the optional Outcome Attribution layer.
Same statistical rigor: a 25-recipient minimum base on every rate, a 95% confidence range on every percentage, one instrument across every brand. Published price · live counts. End to end: about a week of setup, your own print-and-ship lead time (two to four weeks is typical), then the 30-day window from activation; the report is written the day the window closes. Timeline shown is a typical survey example; actual vendor timelines vary.
While it’s live
Get the answers to your questions, as the scans land.
The questions every brand sending something physical has been asking forever, finally with answers, the day they land.
Reach
Did they open it?
0.0%
Engagement
Did they press play?
0.0%
Affirmation
Did they react?
0.0%
Action
Did it drive a next step?
0.0%
Speed
How fast did they open it?
0.0h
Rescanned
Did they come back?
0.0%
Illustrative example · sample campaign at n=1,200, not customer results. On a live study, figures like these are measured from real recipient events.
Why the scan matters
Your outcome data already tells you who acted.
What it can’t show is whether the box was even opened, or whether your moment is what moved them, versus a result you’d have gotten anyway. The scan captures the moment of contact itself: opened, played, reacted — measured as an independent study, so the read holds up in front of your board.
When field closes
Your readout, already written.
The moment your engagement window closes, your readout is already written: no analyst-hours, no deck draft to wait on. You get a board-ready report and the live dashboard with its final numbers. See an example report → · See the live dashboard →
Read the example report (the Gift Lift Study’s own deck)
Money can be the outcome, too. Donations, renewals or purchases can be what the study measures, included at no extra charge and switched on by you at scoping, under the DPA’s Outcome Attribution Schedule. Your own systems match each conversion to the recipient’s anonymous code on your side; we tally it by study group (on a randomized study, the group that code was assigned to at random) over a 30-day primary window, and report aggregates only, never a per-recipient amount.
Acme Foundation
Cohort study
FY26 Donor Impact
tokencohort_tierscannedplayedwatchedreactedclickedrescanned
r_8f3a2bsustaining111110
r_2c91d4lapsed111011
r_b7405enew110000
r_15de8csustaining100000
4,996 more rows·······
Cross-brand benchmarks unlock once your comparator — the network excluding you — reaches 10 other contributing brands, with at least 25 recipients per comparison cell. Your readout starts comparing to peer brands, not just to your own past sends.
Questions we answer
You are already mailing. Test what works on your own campaign.
Physical reach works; the question is what works best for yours. Three questions, in the order most teams ask them.
02
Which piece gets opened?
Gift Lift (two versions, +$4,000) · Gift A/B (2 to 5 gifts, from +$3,000)
Any difference in the physical mailing: gift or none, two designs, two formats, an insert or none. We randomize the list 50/50 and read Reach over everyone sent. Comparing two to five gifts is a Gift A/B.
Gift Lift on 1,200 recipients: $8,248
03
Does the extra spend pay?
Gift Lift with a gift · +$4,000
Half the list gets the gift and half does not, at random. You see whether the gift earned the opens it cost, and, with Outcome Attribution on, whether it moved donations, renewals or purchases.
Gift Lift on 1,200 recipients: $8,248
Each price is the published total: the $500 base, the per-recipient rate card and the study premium, the same for every brand. Also on the calculator: Cohort (+$1,500), for how segments differ, and A/B (+$3,000, plus $1,000 per extra variation), for which reveal page performs better.
More questions teams bring, by sector:
Does the gift itself drive more giving?
WhoFoundations & nonprofits
SendA year-end gift box to major donors.
LearnWhether the gift itself moved giving, or you'd have raised it anyway.
Does the welcome kit get opened?
WhoMembership orgs & associations
SendA welcome gift to new members, with or without the gift.
LearnWhether the gift lifts opening and the first next step, read inside the 90-day window.
Which closing gift earns more referrals?
WhoReal estate & home services
SendA closing gift at every keys handoff.
LearnWhich gift to send at full scale.
Which onboarding kit lands better?
WhoPeople & HR teams
SendAn onboarding kit to every new hire.
LearnWhich kit new hires actually engage with.
Which reveal drives more repeat purchase?
WhoConsumer & DTC brands
SendA QR tucked into premium unboxing.
LearnWhich reveal to roll out to every order.
Which invite drives more RSVPs?
WhoEvents & experiential
SendA VIP invite to launch night.
LearnWhich invite to send the whole list.
Did the gift open doors and pipeline?
WhoB2B & enterprise teams
SendAn executive gift to the top 200 accounts.
LearnWhether the moment opened pipeline, end to end.
Does a client gift open referral conversations?
WhoFinancial & professional services
SendA client-appreciation gift to top relationships.
LearnWhether the gift turned into conversations.
Which alumni segments re-engage most?
WhoHigher ed & alumni
SendA reunion-year gift to the network.
LearnWhich segments your moment resonates with most.
Examples are illustrative, not specific customer results.
Run your first study.
Scope it on the calculator and see the price, then open the campaign builder, set your activation date and watch the dashboard fill the day field opens. No sales call required, and 15 minutes with the founder if you want one.