You got this because we’re running our first study on ourselves.
It went to the people we most wanted to reach — the ones who spend their careers making sure generosity gets noticed — the card on your desk says it, and it meant every word.
Everything you just did — the card on your desk, the reveal you opened, the button you tapped to get here — is the instrument. It is running right now, your card is part of it, and we will publish what it finds either way.
Get the report
You’re on the list. The report reaches your inbox the day it publishes.
What this form sends: your email — and, if you scanned the card, a hidden study code that carries which half of the experiment you were in.
What that code is, and what happens to it
It names the envelope you came from — how a signup gets counted against the study without anyone matching names to arms. It sits beside your address, appears in no published file, and is not in the research dataset. The count is taken once, when the study settles, and the code is then deleted, which leaves an ordinary mailing list.
Your email is one send — the report, nothing else, never shared. Arrived another way, or sending Global Privacy Control? The field is empty and nothing changes. The full protocol.
The wording for every possible result was written down and registered publicly before any data existed; you read whichever one it turns out to be, the same day we release it.
Where the study stands, and what happens next.
The card you scanned, the digital reveal you opened, and the button you tapped to land here are exactly what you would send to your own list for your recipients to experience.
How we keep ourselves honest
Our hypotheses were registered in advance, before a single card was mailed. The measurement window runs 30 days from the day the first envelope goes out. An external statistician will then rerun the analysis to validate the result — that engagement was signed on 17 August 2026, with Katherine Davis.
A live study, and your card is part of it right now.
- Card on
your desk - Reveal
opened - You’re
here - Window
closes - Independent
check - Results in
your inbox
The answer stays sealed until the window closes. Be first to read it
You can leave the study at any time. Email lauren@thesweetnote.com with the subject line “Gift Lift Study opt-out” and nothing further is sent to you.
What that does, and the one thing it can’t undo
Nothing further is sent to you — no follow-up letter, no follow-up of any kind. It counts as a request to be removed from the published data too, so you do not have to ask twice and you do not have to wait. No questions, and no effect on anything else.
The one thing it cannot do is un-count what was already measured: the number this study divides by was fixed before mailing and is never re-based, which is what stops anyone — including me — from dropping the rows that spoil the result. The full protocol, and everything that happens to your record, is at About this outreach.
Example study reports · sample data
This instrument exists because physical mail is the only channel that never reports back. Here is the kind of answer it reports — three worked examples with sample data, never this study’s results.
Which message actually moves them?
Two messages, one winner
Only the video message differs, randomized across the same list.
A/B · randomized message test · renewals aggregated by cell, no per-person amounts.
What this means
You already debate this one internally. Two versions go out across the same list, and the winner comes back in the numbers rather than in a meeting.
Did it land at all?
What the moment actually did
n=1,200 · every rate on its own base.
95% CI · Wilson · aggregate-only. Illustrative demo campaign, aligned with ARF / ESOMAR / MRC standards. Real scan rates range widely with the gift, the audience, and the occasion: a mailed card can land in the single digits, an in-person gift can reach most recipients.
What this means
Not testing anything yet? A Snapshot is the baseline read — every signal on the dashboard and a settled report on how the moment landed, no test required.
Where is the budget landing?
Where the moment landed
Observed, descriptive — each segment read against all others.
| Segment | Sent | Scanned | Reach |
|---|---|---|---|
| Sustaining | 240 | 136 | 57% ±6.2 |
| Lapsed | 220 | 107 | 49% ±6.6 |
| Leadership | 140 | 57 | 41% ±8.0 |
| First-year | 18 | 9 | rate unlocks at 25 |
Every rate carries its 95% interval; cells under 25 recipients keep their counts and hold their rate. Real scan rates range widely with the gift, the audience, and the occasion: a mailed card can land in the single digits, an in-person gift can reach most recipients.
What this means
The appeal goes out flat and comes back as one number for the whole list. A Cohort study slices it by the segments you already keep and reads each against all the others — and declines to answer where the cell is too small to answer honestly. The output is a reallocation, not a grade.
We’d love to hear from you.
We’re in the early days of this platform — and we’d love to show you what the instrument you just experienced could measure on a list of yours.
Talk it through with us first.
Our first ten organizations run at the published price and are named in the research — we call them founding partners.
Best for: teams who want their institution named in the published paper.
What else comes with it
Time with us while the method is still being shaped, and a say in what gets built next.
Pre-filled so it takes 30 seconds — Lauren replies personally to schedule.
Or price a study yourself, whenever you like.
Best for: teams who’d rather scope quietly first and come back with numbers in hand.
Read a full example report Create an account
No call required, and nothing expires.
P.S. Fair pricing is transparent pricing. Ours is published — the same number every brand pays at the same study size, on an open calculator, so you never have to ask what it would cost.
See the price How it works The evidence behind it Email Lauren
— with thanks for opening the envelope,
Lauren Cline
Founder · SweetNote